WebSight.Org Inc. provides services in web site design for Orange County, Los Angeles, San Diego and all of Southern California. In addition to website design in orange county we also offer custom web design and development services in San Francisco, San Diego, Santa Barbara, Orange County and Los Angeles County.

WebSight.Org Inc. - web site design orange county specializes in creating custom web site designs and development including: Search Engine Optimization, Search Engine Marketing, website optimization, website design, flash animation, database creation, web site development, search engine services, website marketing, web page design, e-commerce integration and web hosting. Call us today 714-756-2729 to discuss the development of a customized keyword analysis and search engine optimization plan for your organization.

WebSite Design Dallas Texas

How do Search Engines Work?
Search engines help people find relevant information on the Internet. Major search engines maintain huge databases of web sites that users can search by typing in some text.

To compile their databases, search engines rely on computer programs called "robots" or, more specifically, "spiders." These programs "crawl" across the web by following links from site to site and indexing each site they visit. Each search engine uses its own set of criteria to decide what to include in its database. For example, some search engines index each page in a web site, while others index only the main page.

Also unique are the criteria each individual search engine uses to organize information for its users. Some list the results of a user's search according to which sites have the most links from other sites - a system known as link popularity. Other search engines prioritize results according to the summary information contained in sites' meta tags, and still others look for common themes used throughout a site. There are many other ways to organize results, and most search engines use a combination of several of them.

Directories are often confused with search engines, but actually they're completely different. Instead of using spiders to crawl the web, directories such as Yahoo! and Open Directory Project have real people who review and index their links. They also require web sites to adhere to rigid guidelines in order to be included in their indexes. As a result, directories' indexes tend to contain a comparatively small number of high-quality links.

The factors that influence search engine rankings simply don't apply to directory rankings. Instead, directory editors look at the quality of a site: its functionality, content and design. That means that webmasters hoping to see their sites listed on directories have to use very different strategies than for search engine placement.

Rankings - Every search engine uses its own unique formula, called an algorithm, to index and score web sites. Search engines' algorithms weigh various factors, such as a page's design and links, to rank pages in their search results. By constantly refining and improving their algorithms, search engines hope to give their visitors the most relevant results.

Many search engines form partnerships and buy technologies to improve their algorithms. They combine many factors and place different weight on each one.

Webmasters who want their sites to achieve a Top 20 position spend a lot of time studying different algorithms. Even when several search engines rely on similar factors in composing their rankings, they may still rank the same site differently. For example, imagine two search engines both use meta tags and keyword frequency as their only ranking factors. If the first one weights meta tags as 70% of a site's value and keyword frequency as 30%, and the second one does the opposite, their results will be completely different.

Link Popularity - A growing number of search engines use link popularity in their ranking algorithms. Google uses it as its most important factor in ranking sites. HotBot, AltaVista, MSN, Inktomi, and others also use link popularity in their formulas. Eventually every major engine will use link popularity, so developing and maintaining it are essential to your search engine placement.

Link popularity can do a lot for your site. Not only will many search engines rank you higher, but links from other sites will also drive more traffic to you.

Search Engine Optimization Tips

Search engine optimization is the act of making ones website content more search engine friendly to make it rank higher. WebSight.Org Inc. will research your keywords and optimize your site based on the most searched keywords in your industry and help drive relevant traffic to your site via the major search engines and directories.

Design - Aside from attracting and retaining visitors, your site's design is critical for search engine positioning. Directories, such as Yahoo!, will review your site before accepting it. Directory editors look for sites with good design to add to their indices. Design is also important to DirectHit, currently owned and incorporated into Ask Jeeves and Teoma. DirectHit measures how many people click on your site and how long they stay. If your site is clean, easy to navigate, fast and pleasant, visitors will stay longer and your site will score higher. DirectHit technology is used by search engines such as Lycos, Hotbot and MSN.

Tip#1: some search engines ignore content in comment blocks, but some other engines may process this content. Also, some engines processes ALT text for your images as keyword text as long as you do not spam these areas. However, at least one search engine has added indexing logic to consider the exact (or long-string) duplication of substantial portions of your keyword list in this fashion as spamming, and your entries will be removed within a week of their addition. To get around this, reword your keyword list to read as sentences, and place them in content appropriate to the page.

Tip#2: Google: "Basically, Google's position is that we prefer no hidden links, no hidden text, no automatic tools used for positioning, and no cloaking. We prefer that Googlebot get the exact same page that users see. In general, you can assume that we're as conservative as possible. We don't like hidden links/text in divs/layers/iframes/css, or links that are inconspicuous or punctuation, for example. Similarly, we don't like cloaking or sneaky redirects in any form, whether it be user agent/ip-based, or redirects through javascript, meta refreshes, 302's, or 100% frames." Google also states that "We will not comment on the individual reasons a page was removed and we do not offer an exhaustive list of practices that can cause removal. WebSight However, certain actions such as cloaking, writing text that can be seen by search engines but not by users, or setting up pages/links with the sole purpose of fooling search engines may result in permanent removal from our index."

Tip#3: Search engines won't automatically know every time you develop a new link. Since link popularity is search-engine specific, you need to make sure sites linking to you are indexed by every engine. Submit pages with links to your site to search engines so they can be indexed and start affecting your link popularity. You may want to ask permission from the sites first. Contact us today for your free web site design quote.

WebSight.Org Inc. offers custom website design and development and search engine optimization and recognition services for Agora Hills, Anaheim, Apple Valley, Bakersfield, Baldwin Park, Bell Gardens, Beverly Hills, Big Bear Lake, Brea, Buena Park, Burbank, Calabasas, Camarillo, Carson Cathederal City, Chino Hills, Chula Vista, Claremont, Coachella, Corona Del Mar, Corona, Costa Mesa, Cypress, Encino, Escondido, Fontana, Fountain Valley, Garden Grove, Hollywood, Huntington Beach, Irvine, La Habra, Laguna Beach, Laguna Niguel, Lancaster, Long Beach, Los Alamitos, Los Angeles, Malibu, Moreno Valley, Newport Beach, Northridge, Oakland, Ontario, Orange County, Rancho Cucamonga, Riverside, San Bernadino, San Clemente, San Diego, San Francisco, Santa Ana, Santa Clarita, Santa Monica, Silverado, Sunset Beach, Torrance, Tustin, Van Nuys, Westwood and Yorba Linda.