The objective of search engine optimization and recognition is to increase your web visibility in the major search engines by ranking high in the results using the most appropriate keyphrases describing the content of your site.
Search engine optimization is a multi-stage operation:
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Curent web site inspection:
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I. Inspect current web site code for Search Engine compatibility.
II. All Metatags, Title, Keywords, Description
III. Alt Img tags for key phrases (HTML Graphic Images)
IV. Check content for key phrases
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Key Phrase(s) Analysis:
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I. Customized keyword analysis to define the best suited key phrases for your business.
II. Bench mark reporting / where you are today report.
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Web Site Registration:
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I. Hand submissions to the top search engines & directories. (monthly if needed)
II. Submission to secondary engines and targeted portals.
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Web Site Optimization:
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I. Customized page optimization for HTML pages, including themed keyword saturation.
II. Creation of targeted, optimized META tags including Title, Keyword and Description.
III. Create HTML gateway pages focusing on targeted key phrases
IV. Creation of a search engine friendly site map
IV. Addition of robots.txt file (so the search engine spiders are able to "crawl" your site with ease. *if needed).
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Link Exchange Program:
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I. Build Link Exchange Program Pages:
II. Link Exchange sign up form
III. Link Exchange Categories
IV. Daily Hand reciprocal linking to build your link popularity and further boost your rankings.
V. Detailed Ranking reports showing your new positioning.
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